Trusted by 30,000+ Families
College Solved.
Smarter Choices. Better Outcomes. Thousands saved.
What if you could know which colleges will accept your student before even applying and know exactly how much aid they will offer?
Hill Country College Funding replaces the guesswork with data-driven admissions and award predictions, plus a clear plan for getting accepted to the best schools for the lowest cost and at a price less than other private college advisors.
These families saved thousands on college. Some secured enough financial aid to cover 3 to 4 years of college at the cost of a single year by using a process proven with over 2 decades of experience.
Emory University. Cost of Attendance: $97,948. Net Price after Grants and Scholarships: $27,544. 4 years of college for about the cost of 1 year.
Colorado College Cost of Attendance: $94,630. Net Price after grants and scholarships: $14,630. 4 years of college for less than the cost of 1 year.
University of Maryland, Baltimore County. Cost of Attendance: $50,140. Net Price after grants and scholarships: $35,140. Private college for public college price.
Comprehensive College Planning. Strategic Enrollment Management.
For more than two decades we’ve used our system to help over 30,000 families save an average of $85,000 per student — with an approach that no one else is using. What that means for you: We help families plan and pay for college with personalized roadmaps, financial aid strategies, and admissions guidance—so students get the best fit at the lowest cost.
Career Assessment
Personalized major and career guidance that shapes the college search.
Test Prep
In-house SAT and ACT Test Prep with diagnostic tools.
College Search
Data-driven college search with comprehensive metrics for all colleges in the United States.
Financial Aid Optimization
Financial aid strategy and guidance regardless of income level.
Social Media and Digital Literacy
Social media training for the career and college search.
Financial Aid Form Prep & Filing
Preparation of FAFSA, CSS Profile and other institutional Aid forms
Timeline and college checklist
Step by step guidance. No missed deadlines or opportunities..
Financial Aid Appeals and Negotiations
Award evaluation and case-by-case appeals for maximum awards
About Us
Blake Goodman
Founder/CEO
Blake brings more than 30 years of proven leadership in sales, management, planning, and strategic development within the medical industry. His career is marked by consistent top performance, numerous distinguished sales awards, and a deep commitment to developing high-performing individuals.
Blake’s defining strength is his passion for education and training. He designed and led comprehensive training programs, sales curricula, and mentorship initiatives that launched and advanced hundreds of careers. It is because of this passion for education that Blake decided to enter the college planning and funding industry.
He joined forces with The College Funding Academy which has led this industry for 25+ years. Blake is excited to implement his successful coaching strategies coming along side parents and students easing the stress during this process.
Born in Texas, Blake spent five decades in Phoenix, Arizona, where he built his career and family. He has since returned to Texas to enjoy a slower lifestyle in the Hill Country. In his free time, when not with his grandkids or travelling you can find him hiking and biking with his wife.
Crystal Goodman
Co-Founder/COO
Crystal holds a Bachelor of Social Work (BSW) from Northern Arizona University.
She has owned and operated multiple small businesses, for the past six years, has worked as a Professional Organizer.
Crystal excels at working directly with people and developing practical strategies to reduce stress during difficult transitions. Her passion for helping clients regain control, her organizational expertise, and her ability to create clear, compassionate processes are among her greatest strengths. At Hill Country College Funding, Crystal applies this experience to streamline operations and improve client experiences, ensuring families can focus on students’ futures with confidence.
Born in Illinois, Crystal was raised in Phoenix, where she and Blake also raised their two daughters. In her free time she enjoys hiking and biking, when not doting on her grandchildren.
Frequently Asked Questions
Explore our faqs or reach out to understand how our college guidance works.
When is the right time to start? Am I early with a high school freshman?
With a freshman, you are just in time. Anything beyond that and you are behind. With that said, our process will get you caught up very quickly. Most of the families we work with have students in their sophomore and junior years of high school, though on occasion we can take some students in their senior year of high school.
I already have a college counselor at my school. Do I still need this service.
The work that we do very rarely overlaps the work of other private and public college counselors. We are definitely different.
I see you are based in Texas. I am in the different part of the country. Can you help me?
We can help families all over the country. If you have an internet connection and you can hop on a ZOOM call, we can do the same work as a family that lives just down the street.
How much do you cost?
Every family situation is different, so cost may vary. The feedback we get from our families is that our fee is more competitive than what most other consultants charge, despite the fact that our process goes beyond traditional admissions counseling.
How much is your service?
There is no fee for our first college pre-qualification session. Every family and situation is different and may affect pricing. We will be happy to discuss pricing once we have a better understanding of your situation and if we feel our service may offer a tremendous benefit to your college plan.
I make a lot of money. Can you still help?
We help families get their students into the best possible colleges and at the lowest possible prices regardless of income.
Can you help us get into Harvard?
Can we properly evaluate your student's academic fit to Harvard? Yes. Can we assess the potential financial aid implications and predict your award if admitted? Absolutely. Can we predict acceptance into a college with a single digit acceptance rate? No one can.
Colleges like Harvard operate on a different set of rules. We focus on the admissions and financial aid methodologies of the other 99.99% of colleges that are out there.
Is this legit? That Netflix documentary, Operation Varsity Blues, has me worried.
The college planner in that documentary was asking families for donations in the hundreds of thousands of dollars to help backdoor their students into elite colleges.
This was also done with coordination with faculty from within the college. Here is a clue: 1. We will not ask you for a large donation of hundreds of thousands of dollars. 2. We do not work with anyone from inside the colleges.
Everything we do is legal and ethical. We are more worried about the exorbitant prices that the colleges charge.
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